Location Analytics (Add-On for WiFi Access) – Help Center

Features summary

FEATURES	BENEFITS	DESCRIPTION
Traffic Classifier	Transform WiFi events into location visits	Visit sessions detection based on WiFi events Tuning of classification parameters Classification and exclusion of fixed devices and employees’ devices from analysis
Dashboards	Understand behavior patterns in specific locations and time periods	Traffic trend analysis: average visit duration, returning visitors, attraction rate, bounce rate, traffic index Timeflow traffic analysis: foot traffic distribution across daily hours and weekly days Zone traffic analysis: - Floor plan maps management - Definition and management of virtual or polygon zones - Foot traffic conversion percentage for specific zones in a custom time period - Analysis of foot traffic distribution within each zone across hours of the day and days of the week in a custom time period Custom observation period analysis and location-based filters